Impeccably designed, LŪRA bags are beautifully handcrafted, resilient and practical.
They will accompany you effortlessly in any moment of your day.
Our exclusive bespoke collection of 8 styles has been designed and perfected over time, with the finest attention given to every detail, inside and out. Each bag follows an authentic, sustainable path, manufactured in real time, and is available in 10 sumptuous colors, finished with your name inside.
Yvonne Roe and Sandra Planeta met in Hong Kong in 1996 while working for the territory’s first international luxury brand, Shanghai Tang. Their professional collaboration and close friendship became even stronger when they were both working in New York City several years later. And their incredible story continued to unfold over the following decade when they both moved to Europe to open their own successful companies on the continent.
LŪRA is the apex of Yvonne’s and Sandra’s expertise in product design, brand building and production in the international fields of accessories, fashion and beauty.